Ludlow English Song Weekend

We were approached to create a logo and branding for The English Song Weekend, a three day celebration of traditional English Song as well as contemporary music and new talent.

A classic English typeface was chosen to reinforce the heritage and tradition of the Weekend while the logo design draws influence the beautiful Tudor architecture of Ludlow’s historic buildings. The icon is made up of subtle repeated L shapes, forming a shape reminiscent of the St. George’s Cross.

A wide range of printed promotional material has been created for the Weekend including adverts, leaflets and programmes along with a new website and HTML email designs.