Good With Words
Rebranding and website design for Good With Words, the copywriting and communication specialists.
Project overview
– Branding
– Print
– Website
Good With Words is a copywriting agency specialising in both digital content and offline communications. We were asked to completely redesign their branding, as the existing logo and identity didn’t reflect the experienced, professional and friendly manner in which Good With Words approach all of their work.
Influenced by punctuation marks the logo design is centred around a subtle comma / apostrophe that sits within the negative space of the letter g. This shape also brings to mind a smiling face, helping to reinforce the positivity of the Good With Words team.
A clean, modern sans serif font was chosen, helping to add to the friendly and relaxed feel of the branding while maintaining an air of professionalism and attention to detail.
Once the logo was completed we looked at the rest of the branding. Good With Words were keen to show that they have a rebellious spirit and aren’t afraid to push boundaries, so we introduced some distressed textures inspired by 80s punk and 90s grunge aesthetics.
These textures were combined with clean typography and infographics, creating a balance of the vintage and the contemporary. This style was also applied to Good With Words’ new website and various other marketing materials.
