The Book Bus
Website design and build for The Book Bus, an organisation that works with authorities in Zambia to address the country’s literacy challenges in primary schools.
Project overview
– Website
– Marketing
Founded in 2008 by publisher Tom Maschler, The Book Bus has grown to become a trusted partner in primary schools in Zambia.
What began as a charity for the supply of vital reading materials has developed into an organisation committed to working with local and national authorities to addresses the country’s literacy challenges.
The Book Bus is fortunate enough to have illustrations by Sir Quentin Blake on the sides of each of their buses. Blake is most famous as the official illustrator of the books by Roald Dahl, whose colourful characters are brought to life by Quentin’s charming and loose graphic style.
We were able to use one of Quentin’s delightful illustrations for the Book Bus logo, along with a strap line based on Quentin’s instantly recognisable handwriting.
A similar handwritten font was chosen to highlight important words within headlines, along with a clean yet friendly geometric sans serif font for the rest of the text.
