Play-Ex Sports
Logo, branding, web app and website for Play-Ex Sports, a disruptive start-up that is on a mission to change the way sports professionals manage their lives.
Project overview
– Branding
– Art direction
– Website
– Marketing
– Print
Athletes and sports professionals all need a helping hand every now and then. At some point in their career they’ll need financial advice, car insurance, help renewing the mortgage on their home or to make sure their life insurance is up to date. Play-Ex Sports is an online platform that connects sports professionals with specialist providers of these services so they can get the help they need quickly and easily.
Working closely with the team at Play-Ex we helped with initial ideas for naming this revolutionary new platform before moving on to the logo design and brand strategy. The design needed to be modern and approachable, appealing to a wide range of athletes and professionals from every sporting arena.
A modern sans serif font was chosen, with bespoke rounded edges added to give the logo a more friendly and welcoming feel. The intersecting X shape conveys the idea of interaction and an exchange of services, while the arrow shape conveys a sense of progression and moving forward.
A suite of icons was produced to help easily identify the wide range of services and providers that athletes can find on the Play-Ex web app.
To help promote the new platform we created a number of social media graphics and animations. We also created a storyboard and helped art direct an explainer video aimed at helping new users quickly understand the benefits of Play-Ex.
